Omoniyi (Niyi) Oni is a seasoned product leader with over 13 years of experience across diverse industries including Marketplace (eCommerce), energy, and digital publishing. Known for his strategic acumen and hands-on approach, Niyi has a proven track record of spearheading successful product initiatives that have scaled to millions of users.

Currently serving as a Product Manager at OnBuy.com, Europe’s fastest-growing eCommerce company, Niyi has been instrumental in establishing OnBuy.com as the world’s first cashback marketplace. Under his leadership, the platform has witnessed a remarkable 70% year-over-year growth and a 300% increase in customer lifetime value. With a keen eye for optimization, Niyi has revamped marketing strategies, significantly increasing the opt-in rate and driving a substantial increase in Gross Merchandise Volume (GMV) through email channels.

Prior to his role at OnBuy.com, Niyi held leadership positions at Pawa2u Limited and TheNewspaperStand, where he demonstrated his ability to innovate and drive results. At Pawa2u Limited, he launched a groundbreaking API service, surpassing adoption targets by 30% and implementing strategic initiatives that doubled app retention rates. Similarly, at TheNewspaperStand, Niyi led the transition to an owned platform, resulting in an 85% reduction in third-party software licensing fees and the successful delivery of web and mobile applications.

Adept at navigating complex challenges and fostering cross-functional collaboration, Niyi is recognized for his expertise in agile and product-led methodologies. His passion for mentoring and community-building extends beyond his professional endeavors, as evidenced by his role as the Founder of a Product Community at Soar Digital Network and his commitment to mentorship at ADPList.org.

Niyi holds a Bachelor of Science in Information Systems, a Bachelor of Business Administration, and a Professional Diploma in Software Engineering. Additionally, he has earned several certifications including Product Analytics Certification and Professional Scrum Product Owner™.

Outside of his professional pursuits, Niyi indulges his creative side through writing, singing, and art, reflecting his innate curiosity and passion for continuous learning.